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Sam Baldwin

is the author of For Fukui’s Sake; Two years in rural Japan, and founder of BregDesign.com – Slovenia-inspired designs. He has written for The Guardian, The Times, Men's Health, and numerous guidebooks and websites. He currently lives in Austria’s Deep South.

Moonchild Snowboards. Testing experimental snowboard.

Full Moonchild: Slovenia’s Mad Scientist of Snowboard Design

by Sam Baldwin
3 February 2025
People/Slovenia/Business

A snowboard shaped like a kitchen spatula? An ice cream cone? Batman? Up in Slovenia's Julian Alps, a mad scientist is building unique shapes, and the snowboarding world is taking note.

Austria Leading the Renaissance of Night Rail

by Sam Baldwin
22 April 2024
Austria/Travel & Food

After almost being derailed entirely, European sleeper trains are making a comeback. Austria's Nightjet is setting the example.

A man participates in village celebrations in Feistritz an der Gail, in the Austrian province of Carinthia, May 28, 2012. The annual celebrations are centered around an alpine farming custom called "Kufenstechen" which, according to the first written records, dates back to 1630. In turn the unmarried young men ride bareback on Noriker horses, beating a wooden barrel with an iron club until the last wooden splinter has fallen down, followed by a dance "under the lime trees" with the unmarried women wearing traditional "Gailtaler" costumes.

Kirchtags of Kärnten: South Austria’s Rowdy Village Festivals

by Sam Baldwin
2 March 2024
Austria/Travel & Food/Culture

Translated as 'Church Day,' these rowdy, rural festivals are anything but holy. Expect maidens dressed in dirndl, club-wielding men riding horses bareback, and a lot of beer.

Aerial top view container ship in export and import global business and logistic.

Diving Deep: The Athens AI Company Turning Shipping Greener

by Sam Baldwin
22 January 2024
Greece/Tech/Green Transformation

Greek scaleup DeepSea is slashing shipping emissions with its AI technology. By optimizing route planning and vessel efficiency, freighters can cut carbon and costs. Will it usher in a sea of change?

Bohinj lake in Triglav National Park.

Bitstamp of Approval: Slovenia’s Silicon ‘Dolina’

by Sam Baldwin
17 January 2024
Slovenia/Travel & Food/Business/People

How a Slovenian crypto-exchange led to the rebirth of a legendary lakeside hotel.

The large wind turbine on the coast of the Greek island of Tilos. The island aims to become self sufficient in power through wind and solar panel technology.

Green Greece: Tilos, the Med’s First ‘Energy Autonomous’ Island

by Sam Baldwin
15 January 2024
Three Seas Initiative/Green Transformation/Greece

A remote island in Greece's Dodecanese archipelago has become the first in the Mediterranean to become entirely self-sufficient in energy. How has this changed life on Tilos, and will it inspire other islands to follow suit?

Fresh snow at the Elatochori ski center on January 30, 2023 in Central Macedonia, Greece.

Ski Greece: Mediterranean Mountains With Serious Snow

by Sam Baldwin
7 January 2024
Greece/Travel & Food

More famous for sand than snow, we explore the unique winter wonderlands of Greece. Though the ski resorts might struggle to compete with well-known Alpine favorites, could the country become a hotspot for backcountry ski touring?

Side view of young student girl using mobile phone and looking at screen, wearing headphones while listening to music.

Helping Musicians Take Back Control of Their Content

by Sam Baldwin
4 January 2024
Business/Greece

Greek Startup Orfium promises to reorient music distribution back toward artists, giving them a higher proportion of royalties. Artists will appreciate the better deal, but can the new platform get enough listeners to make it pay?

Sam Sunderland, Red Bull Motorcycle Rally Rider in action during the Red Bull Racing Sunset Sands on November 23, 2016 in Abu Dhabi, United Arab Emirates.

Red Bull Takes Flight: From Energy Drink to Extreme Sports Icon

by Sam Baldwin
3 January 2024
Austria/Business

Despite initially being banned in some countries, Red Bull is now Austria's most valuable brand.

Close-up of smiling workman in protective suit and hardhat with arms crossed standing in front of stacks of bundled recyclables in Ljubljana.

Ljubljana: From Landfiller to Recycling Leader

by Sam Baldwin
2 October 2023
Slovenia/Green Transformation

Recycling in Slovenia has grown by 2000% in twenty-five years. How did Ljubljana go from landfill city to zero-waste leader?

Hand drawing "Do you speak English?" on green chalkboard.

Austrians’ Excellent English Makes Life Easier for Non-Natives

by Sam Baldwin
19 September 2023
Austria/Travel & Food/Culture

Sprechen Sie Englisch? In the most recent English Proficiency Index, Austria ranks second best in Europe. For those not yet fluent in German, it makes adapting to Austrian life that little bit easier.

High angle view of people on street stock photo

Slovakia, Slovenia, and Czechia Lead the World in Wealth Equality

by Sam Baldwin
13 September 2023
Three Seas Initiative/Business

Central and Eastern Europe have the OECD's lowest wealth gap, with six of the top ten most economically equal countries being 3Seas nations. Why is this, and what are the benefits for society?

Bird Buddy - smart bird feeder

Slovenia’s Bird Buddy Brings Citizen Science to World’s Backyard  

by Sam Baldwin
6 July 2023
Slovenia/Business

Raising over $5 million on Kickstarter, Bird Buddy - a gamified, AI-powered bird feeder - was in the top 1% of all campaigns. A new nation of armchair ornithologists has been inspired.

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