Raiffeisen Bank Implements Polish Model in Romania

Raiffeisen Bank to expand in Romania, targeting younger demographics, with a proven digital banking model from Poland.


Raiffeisen Bank plans to expand its customer base in Romania, particularly among younger demographics, by implementing a digital banking model successful in Poland. Sorin Stanciu, the country manager for Romania at Raiffeisen Digital Bank, unveiled this new project, emphasizing its intent to target individuals, especially younger generations, with digitized banking services. The strategy involves the introduction of an additional brand, Raiffeisen Digital Bank, operating independently from the existing Raiffeisen Bank in Romania.

Source: evz.ro

Jakub Warzecha

Creative copywriter, archaeologist. Interested in history, technology and military matters. Specializes in marketing communications and application architecture design.

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